Strategy and Execution
From the Same Person
The direct-to-consultant model is not a positioning choice — it is a quality control mechanism. When the person who designs the strategy is the same person who implements it, the strategy stays coherent. There is no translation layer, no briefing document that loses nuance, no junior team making decisions the senior consultant would not make.
The methodology is the Koray Semantic SEO framework — an advanced approach to building topical authority through Semantic Content Networks. I adopted the framework in 2019, before it became widely known in the UK market, and have applied it to over 47 London businesses across 12 industries.
The AI consulting practice grew out of the SEO work. Many clients came for rankings and discovered that the bottleneck was operational capacity — the team could not handle the leads that better rankings generated. The AI consulting service addresses that problem directly.
Both services are built on the same principle: the work should be done by the person who understands it most deeply, not delegated to whoever is available.
Engagements start with a free 30-minute discovery call. No pitch deck, no obligation — just a direct conversation about your site, your goals, and whether the methodology is the right fit.

